Winter Campaign
We want to keep even more people warm this winter, but we can’t do it without your help.
Preventative action is better than cure.
How your donation is spent
The Hidden Winter Crisis: How Poverty Deepens in the Cold Months
As winter approaches, many look forward to warm drinks, cosy homes, and festive gatherings. But for those living in poverty, the season brings not comfort, but hardship. Behind frosted windows and cold streets lies a quiet crisis that affects the health, dignity, and survival of countless families.
Poor communities often face the harshest impact of cold weather. Inadequate heating and poorly insulated homes make it difficult to stay warm, leading to increased rates of respiratory illnesses, hypothermia, and other cold-related conditions. Damp and mouldy living environments worsen asthma and other chronic diseases. For many, it’s an impossible choice between heating and eating.
The elderly are most at risk of isolation and health risks as they struggle to stay connected or mobile during freezing conditions. Winter poverty isn’t just about physical discomfort — it’s about dignity, safety, and hope. The season exposes and amplifies existing inequalities, forcing families into survival mode while others enjoy comfort.
In places like Gaza and Yemen, where Zia Ul Ummah is actively working to provide warmth during the winter, the need is even greater. Gaza may have a ceasefire, but the effects of two years of war and suffering have taken their toll, and the people are in desperate need. Meanwhile, in Yemen, which was already the poorest country in the Middle East, it has been living through over a decade of war and natural disasters.
Our work in Pakistan continues
Winters in Pakistan are harsh. The nights are freezing, and temperatures drop dangerously low. Many families have no heating, no warm clothes, and no way to stay safe. The cold brings illness, suffering, and fear. While people in the West can turn on a heater, most families in Pakistan rely only on body warmth and thin blankets to survive.
Zia Ul Ummah Foundation has launched the Pakistan Winter Campaign 2025 to help. Together, we can bring warmth and comfort to thousands of people across the country. Your support means food, clothing, and protection for those who have none.
Donation options
Hygiene kit – £25 containing essentials for health.
Warmth kit – £30 a pack containing a coat or shawl, jumper, hat, gloves and a scarf.
Family warmth pack – £50 a pack containing fuel for heating or cooking and duvets.
Family food parcel – £40 a pack containing a variety of items such as lentils, rice, pasta, tinned fish or meat, beans and cooking oil for families to make wholesome meals. One food parcel will be sufficient for one family for one month.
Hot meals – £25 for warm nutritious meals for 10 people
Case Study: Aadam’s Story
Five year old Aadam was sitting near a small fire, trying to warm his hands. The cold air cut through his thin clothes. His family could not afford to heat their home or buy him a proper coat. The fire was their only source of warmth.
Thanks to your kindness, Zia Ul Ummah Foundation provided Aadam and other children in his school with hats, gloves, and blankets. That small act changed their winter. But many other families are still waiting for help.
You can make a difference. Your support can bring warmth, comfort, and hope to those who need it most. This winter, help someone feel safe again.